slick text interviewSo we finally heard back from the founders of They’ve had their heads to the grindstone already developing some really exciting new features the text marketing service industry has ever seen! We had a chance to interview both Matt Baglia & Ryan Kinal for a few minutes and we asked them a list of questions…


Thanks guys for joining us today! We’re glad to have you with us and have a short list of questions for you…


So Matt, what inspired the idea to create Slick Text?

  • Ya know, that seems to be one of the first questions people ask me about Slick. The idea actually came to me one day when I was working for a local business looking to further their marketing effort. There had been a lot of chatter about permission based marketing and text/SMS marketing in the tech blogs which led me to start doing some of my own research. After reviewing a handful of the other text marketing services out there, I was still left frustrated and confused on how to use their SMS marketing tools. The interfaces seemed a bit clunky and my first priority, since older people would be using the service, was ease of use. Being a a web designer, I took a step back and thought to myself, “hmmmm, I think I could do a better job” and that’s where it all started.

Matt, what have been the reactions to your company so far?

  • We’ve really made an impression on our customer so far. One thing we hear time and time again is how great our service is and how easy the website is to use. I know that those two things are absolutely key so I’m really excited about the traction we’ve gained so far!

Ryan, from a tech standpoint, where do you see the company in the next 3 years?

  • That depends entirely on what you mean by a “tech standpoint”. Internally, I’m going to make sure we keep up with trends, and have maintainable, extendable, and functional code.From an external standpoint, we’re always focused on being innovative without adding complication. Complication just deteriorates what we’re doing. We’re looking for accessibility, and a wide user-base. Cutting edge features, almost by definition, just don’t provide that. Personally, I’m trying to keep up with the cutting edge as much as possible. I’m learning CSS3, I’m reading the HTML5 spec, and I’m looking at trying different server-side solutions. I’m also trying to understand common code architectures and design patterns.

Matt, same question. Where do you see the company in the next 3 years?

  • We have set the bar extremely high for ourselves. In our mission statement, we have a strong focus on customer services and also on innovation specifically in the text marketing industry. Specialized Bicycle Company has a slogan, “Innovate or Die”. I wrote that on my bathroom mirror when we first launched the company to constantly remind myself that we need to always be in search of new ways to add value for our customers while keeping things simple and easy to understand.


Well guys that’s all the time we have today. I’m sure we’ll be connecting up with you in the near future and can further this conversation. We appreciate the time you’ve given us!


Check out their text marketing / SMS marketing website at

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